The Future of the Multinational CompanyJulian Birkinshaw Wiley, 2003 - 268 lappuses Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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No grāmatas satura
1.–3. rezultāts no 10.
10. lappuse
... language and their ability to put global M & A strategies in place , to create global business empires in areas such as the media and branded goods . This seems to be an observable fact and the logic would seem to be that their success ...
... language and their ability to put global M & A strategies in place , to create global business empires in areas such as the media and branded goods . This seems to be an observable fact and the logic would seem to be that their success ...
11. lappuse
... language popular music round the globe . But wherever it has gone it has found indigenous reservoirs of pop , which has meant it has had to segment its channels and feature indigenous strands of popular music ( J - pop , Hindi - pop ...
... language popular music round the globe . But wherever it has gone it has found indigenous reservoirs of pop , which has meant it has had to segment its channels and feature indigenous strands of popular music ( J - pop , Hindi - pop ...
224. lappuse
... language , culture , and social structure are present . However , once these factors are absent , then the authority structure , incentive structure , and social structure of the international firm become necessary frame- works for ...
... language , culture , and social structure are present . However , once these factors are absent , then the authority structure , incentive structure , and social structure of the international firm become necessary frame- works for ...
Saturs
Can We Learn from | 14 |
Combining Global | 34 |
Strategy and Structure | 61 |
Autortiesības | |
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The Future of the Multinational Company Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip Ierobežota priekšskatīšana - 2004 |
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action activities assets Baden-Fuller become behaviour build Business School capabilities challenges clusters communities competencies competitive advantage competitors complex consumer context coordination costs create cross-border culture customers dispersed knowledge disruptive innovation distribution economic efficiency emerging Enron environment established example Figure firms focus focused foreign formal free software geography Ghoshal global OEMS global strategy governments Harvard Business School home base Hong Kong idea important individual industry INSEAD institutions internationalization investment Japanese knowledge set Linux London Business School Lufthansa matrix metanational MNCs moral multinational companies multinational corporations Multinational Enterprise Open-source Software options organization design organizational performance portfolio potential profit projects regional rejuvenation response risk role scale sector South Korea strategic innovation strategy and structure strategy decay subsidiaries successful Sumantra Ghoshal tion trade traditional MNCs transnational Unilever Woolworth