The Future of the Multinational CompanyJulian Birkinshaw Wiley, 2003 - 268 lappuses Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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No grāmatas satura
1.–3. rezultāts no 9.
9. lappuse
... Going back into recent history , one can point to the way that American Express was active in getting financial services put onto the trade agenda . Hollywood was equally active in getting cultural goods into the debate , much to the ...
... Going back into recent history , one can point to the way that American Express was active in getting financial services put onto the trade agenda . Hollywood was equally active in getting cultural goods into the debate , much to the ...
104. lappuse
... going down a list of structural archetypes and discussing firms that used them and why . I was just coming to Philips and the matrix when a member of the group began to laugh in a manner not entirely consistent with the decorous , white ...
... going down a list of structural archetypes and discussing firms that used them and why . I was just coming to Philips and the matrix when a member of the group began to laugh in a manner not entirely consistent with the decorous , white ...
111. lappuse
... going the way of previous conglomerates ) last ? There are also at least two less obvious retorts . One I learned from speaking with GE executives . To wit : ' the giant cuts itself up into midgets when it goes to market ' . Not ...
... going the way of previous conglomerates ) last ? There are also at least two less obvious retorts . One I learned from speaking with GE executives . To wit : ' the giant cuts itself up into midgets when it goes to market ' . Not ...
Saturs
Can We Learn from | 14 |
Combining Global | 34 |
Strategy and Structure | 61 |
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The Future of the Multinational Company Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip Ierobežota priekšskatīšana - 2004 |
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action activities assets Baden-Fuller become behaviour build Business School capabilities challenges clusters communities competencies competitive advantage competitors complex consumer context coordination costs create cross-border culture customers dispersed knowledge disruptive innovation distribution economic efficiency emerging Enron environment established example Figure firms focus focused foreign formal free software geography Ghoshal global OEMS global strategy governments Harvard Business School home base Hong Kong idea important individual industry INSEAD institutions internationalization investment Japanese knowledge set Linux London Business School Lufthansa matrix metanational MNCs moral multinational companies multinational corporations Multinational Enterprise Open-source Software options organization design organizational performance portfolio potential profit projects regional rejuvenation response risk role scale sector South Korea strategic innovation strategy and structure strategy decay subsidiaries successful Sumantra Ghoshal tion trade traditional MNCs transnational Unilever Woolworth