Multinational Enterprises in Emerging MarketsCopenhagen Business School Press DK, 2002 - 399 lappuses "Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly." |
Saturs
Linking Emerging Market Operations with | 251 |
Exxon in China | 287 |
WalMart in Mexico | 307 |
Sony in Poland and Brazil | 331 |
Philip Morris in Russia | 351 |
Troika Potato Chips | 371 |
| 391 | |
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
adaptation assets bargaining power billion Bodega Aurrera brand Brazil bribery capital China cigarettes competitive advantage competitors contract cooperation coopetition corporate corruption costs cultural dependence distinctive resources dynamic economic effect emerging economies emerging markets entry mode environment environmental Exxon factors firm's foreign companies foreign direct investment foreign exchange foreign investors foreign market global integration goals governmental growth host country host government important increase industry influence infrastructure institutional International Business Studies investment Izhora joint venture Komarovo laws Leningrad Oblast liabilities of foreignness managerial ment Mexico MGRS MNE's MNEs and governments needs nomic officials operations opportunities organizational parent partner party Philip Morris Poland policies political potato chips production profit region regulatory relations relationship resource commitment responsiveness risks Russia SAM'S CLUB sectors share social Sony structural subsidiary suppliers tion tional transaction uncertainty Wal-Mart Walmex
Atsauces uz šo grāmatu
An East Asian Model for Latin American Success: The New Path Anil Hira Ierobežota priekšskatīšana - 2007 |