POP!: Create the Perfect Pitch, Title, and Tagline for Anything

Pirmais vāks
Penguin, 2006. gada 5. sept. - 256 lappuses
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
 

Atlasītās lappuses

Saturs

Acknowledgments
Introduction
What Is POP?
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Be PURPOSEFUL
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Be ORIGINAL
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Be PITHY
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Seven Secrets to Keeping Their Interest Once Youve Got It

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Autortiesības

Citi izdevumi - Skatīt visu

Pop!: Stand Out in Any Crowd
Sam Horn
Ierobežota priekšskatīšana - 2006
POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Sam Horn
Priekšskatījums nav pieejams - 2009
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Sam Horn
Priekšskatījums nav pieejams - 2009

Bieži izmantoti vārdi un frāzes

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Par autoru (2006)

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.

Bibliogrāfiskā informācija

NosaukumsPOP!: Create the Perfect Pitch, Title, and Tagline for Anything
AutorsSam Horn
IzdevējsPenguin, 2006
ISBN1101191201, 9781101191200
Apjoms256 lappuses
  
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