How to Profit from the Art Print Market: Creating Cash Flow from Original Art : Practical Advice for Visual ArtistsBoldStar Communications, 2005 - 270 lappuses How to Profit from the Art Print Market provides insights, advice, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice for visual artists seeking to enter the art print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can utilize the print market to take control of their career and create a profitable business from their original work. The wealth of benefits for visual artists in the print market include: secondary income from originals in print; third stream income from licensing; greater awareness for their work; diversifying their pricing; and keeping pace with demand for their originals to name a few. Given these advantages, it is surprising to find other fine art business and marketing books offer scant coverage of the print market. This dearth of information makes the details and insight offered in How to Profit from the Art Print Market invaluable. The book takes readers through a continuum of decisions artists must make to find success as a published artist. The hierarchy begins by helping artists define a clear goal of their career aspirations pertaining to commercial success. It moves through deciding whether to self-publish or to seek a publisher, assessing, and setting realistic goals based on available resources. It finishes with cogent advice on the multitude of actions necessary to succeed after settling on the best path to follow. In addition to specifics on self-publishing and finding and working with a publisher, the book offers advice oneffective use of advertising, tradeshows, publicity and coaching on identifying trends, finding inspiration, Website and email marketing, licensing and more. Any visual artist with the desire to enjoy commercial success will find this book inspiring and informative. |
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Chapter TwoUnderstanding Art Print Media | 21 |
Chapter FourTraits and Attributes of Selfpublished Artists | 43 |
Chapter FiveEconomics of Selfpublishing | 59 |
Chapter SixMarketing and Selling Your Selfpublished Images | 79 |
Chapter SevenSome Exemplary Successful Selfpublished Artists | 149 |
Chapter EightProtecting Your Intellectual Propertiy Rights | 167 |
Chapter TenTrends and Inspiration | 215 |
Chapter TwelveLicensing | 251 |
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advertising advice affiliate marketing art business art market art print market art publishing Art World ArtExpo artwork better Bob Timberlake booth break-even analysis Buckley Moss building business plan buyers chapter choice color consumers costs creative customers dealer base dealer network decision Decor Expo eBay email marketing expensive framing galleries getting giclée going images important industry infringement Internet licensing limited edition prints look Mary Engelbreit means negotiation offer offset limited edition offset prints open edition prints original paint pieces poster publishers price points printer produce promotional prospects retail Richard Thompson Search Engine Optimization secondary market sell serigraphs sold someone Stephen Covey Steve Hanks successful self-published artists talent things Thomas Kinkade trade magazines trade publications tradeshow trends visual artists volume framer Website whaling walls Wyland