CHAPTER Prospectus Writers Cost of Prospectus-Writing What the Prospectus-Writer Does The Printed Prospectus Style of Printed Prospectus The Typewritten Prospectus Illustrations in Prospectus Charts and Graphs in the Prospectus XLVIII THE PROSPECTUS-SUBJECT MATTER Presentation Requirements Representations and Misrepresentations Style of Prospectus as to Subject Matter The Direct Opening The Related Opening The Unrelated Opening Subject Matter of Prospectus An English Point of View Prospectus Details The Prospectus Ending XLIX THE PROSPECTUS-FORM The Speculative Prospectus A War-Time Appeal An Appeal Based on Personal Qualifications A Human-Interest Appeal An Elaborate and Artistic Presentation Paving the Way The Revelation An S.O.S. Call L OTHER PRESENTATION PAPERS Requirements of a Clear Presentation 1. Inquiry-Bringing Letters 2. Introductory Letters 3. Follow-Up Letters The Financial Statement Profit and Loss Statements The Brief Statement Patent Substantiation Expert Reports Other Supporting Papers PAGE 590 604 621 LII PROMOTION BY-WAYS Stock-Selling Concerns Exactions of the Capital-Securing Concerns Professional Promoters The Entangling Promotion Contract The Assertive Promoter Impecunious Owner-Promoters Fraudulent Promoters Promoters' Expectations and Vagaries PAGE . 633 639 |