The Author's HandbookUniv of Wisconsin Press, 2006. gada 8. febr. - 228 lappuses Providing essential guidance for both aspiring and experienced authors, the second edition of The Author’s Handbook is a valuable resource for writers of all levels. Extensively updated and expanded to account for significant changes in the publishing industry, The Author’s Handbook outlines effective techniques to develop marketable book ideas, research those ideas, and write a manuscript—either fiction or nonfiction—for publication. The authors provide many tips on topics that include choosing a publisher, negotiating contracts, understanding legal matters, and promoting your work. With this guide, the reader will gain insight into virtually every aspect of publishing. |
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... promotion. departments. It's hard for neophytes to believe the ragtag way books are sold to the general book-buying public. Imagine General Motors bringing out a hundred new car A Publishing Primer models every spring and fall , printing 8.
... promoted by the same sales force employed to promote HarperCollins's The Committed Marriage . ( Guess whose book was pushed first when a HarperCollins salesman phoned or visited a book- seller ! ) Complicating the sales job is the ever ...
... promoting , the publisher pockets 50 percent of the cover price . To pay for overhead , salaries and ( rarely ) cooperative advertis- ing , the bookseller pockets 40 to 50 percent of the cover price . To pay for living expenses incurred ...
... promoting , wrote a few two - line mail - merge faxes to a few publishers ' listed central fax numbers ( which were duly ignored because of the form in which they came ) , dumped the idea and admitted in a final e - mail that the ' sub ...
... promotion personnel , and the sprinkling of editors who line them . You'll learn quickly who is publishing what lines and with what vigor they're selling their products . And maybe somebody will even tell you , “ Send that idea to me ...