Reproduced from the original painting in The John Herron Art Institute, Indianapolis, Indiana GRAMERCY PARK, NEW YORK-By Felicie Waldo Howell New York FUNK & WAGNALLS COMPANY London PUBLIC OPINION, New York, combined with The LITERARY DIGEST Titles Res II S Pot Off Health may become a shadow unless you guard The. Danger Line ... Will IN ALMOST any drug store you will find 20, 30, even 40, different kinds of dentifrices. Many people buy these dentifrices changing from one to another. They seem disappointed. They brush their teeth regularly yet they still have painful decay and gum diseases WHY? ... Because teeth need more than cleaning. They must be protected at THE DANGER LINE. THE HE glow of unimpaired vitality that makes every occasion one to be vividly enjoyed . . . that endows men and women with compelling, magnetic charm... so many people lose this most precious of human possessions simply through neglect of their teeth and gums. Or, more tragic still, because of wrong methods of caring for them. Intelligent people are more careful about their teeth and gums now. They know well that neglect results in pain and expense, in unattractive mouths, in unpleasant breath. But modern dentistry now tells us you keep your vital charmor face bitter years without it? that the care of teeth and gums is more important even than we had thought. For thousands, dentists say, fall victim to rheumatism, heart trouble, nervous disorders, and other ills, as a direct result of tooth decay and gum direct result of tooth decay and gum infection. The new knowledge of The Danger Line Authorities also tell us that most serious dental troubles start at The Danger Line-where teeth and gums meet. The edges of the gums form tiny V-shaped crevices there. In these crevices, particularly between your teeth where your tooth-brush does not reach, food collects and acids form which cause decay and which also irritate the delicate gum tissues. These acids must be neutralized if protection from tooth decay and gum infection is desired. And if these acids are neutralized and the delicate gum edges kept strong and well, you will be practically free from danger of Pyorrhea and other serious dental troubles. To guard against decay and Pyorrhea Squibb's Dental Cream, made with Squibb's Milk of Magnesia, was created especially to protect against the acids. which attack teeth and irritate gums. Milk of Magnesia has long been recognized by members of the medical and dental professions as a safe, efficacious antacid. Squibb's Dental Cream contains more than fifty per cent of Squibb's Milk of Magnesia-enough to neutralize dangerous mouth acids for hours after use. Squibb's Dental Cream is pleasantly flavored. It is extraordinarily soothing to sensitive teeth and gums. It cleans beautifully. And while preserving the charm of your mouth it also guards your health and your vitality. Do not risk these precious possessions. Use Squibb's Dental Cream night and morning and visit your dentist twice a year. Then you may feel at ease about your teeth and gums. Get a tube of Squibb's Dental Cream today! At druggists-40 cents a tube. SQUIBB'S MILK OF MAGNESIA-The Standard of Quality-from which Squibb's Dental Cream is made-is recommended by physicians everywhere. It may be purchased in large and small bottles from your druggist. 1926 SQUIBB'S DENTAL CREAM Made with Squibb's Milk of Magnesia The Bridegroom looks at the Wedding Presents THE Yesterday he thought as a bachelor, with few HE man (or woman) who marries becomes at once a new sort of consumer. Money saved for Heaven knows what is immediately diverted to new and different channels and spent in ways unthought of. Every wedding day is a birthday of new needs. Every peal of a wedding bell is the beginning of a response to somebody's advertising. Every marriage license issued by a bored and unromantic clerk means two pairs of eyes that will look with new interest at shop-windows, at booklets and at catalogs. Printing that was merely attractive to the maiden has an absorbing interest to the bride. The bachelor who wondered "why do these people mail this advertising to me," finds that as a bridegroom he is buying those advertised things. Firms that are building future business by the use of printing and direct advertising do not know who will marry whom, or when. But they do know that the ratio of marriages to population is pretty well fixed and that certain events like marriage, the birth of children, the purchase of a house, etc., YOUR CUSTOMER IN THE MAKING People know what they have bought and why, but who can predict their purchases of next year, or their needs five years from now? ¶ From the advertising booklet or catalog or circular that they look over today, they are unconsciously taking knowledge and impressions that they will use to advantage some time, perhaps sooner than they expect. have far-reaching effects on the kind of things an individual is likely to find himself buying. The merchant or manufacturer who employs a printer to keep you supplied with information about his goods may know better than you yourself know how near you are to being in the market for his wares. To merchants, manufacturers, printers, and buyers of printing A number of books dealing with different phases of the use of direct advertising and printed pieces have been prepared by S. D. Warren Company. Any of these books which you require may be obtained without cost from any paper merchant who sells Warren's Standard Printing Papers, or direct from us. Ask to be put on the mailing list, and if possible suggest the special problems of direct advertising on which you can use WARREN'S STANDARD PRINTING PAPERS help. S. D. Warren Company, 101 Milk Street, Boston, Massachusetts. better paper better printing Odd Appetites Electric Police Stations 19 20 20 21 21 22 The Passing of the Railroad Tie TERMS: $4.00 a year, in advance; six months, $2.25; a single copy, 10 cents; postage to Canada, 85 cents a year; postage to other foreign countries, $1.00 a year, excepting countries where the United States Domestic rate applies. BACK NUMBERS not over three months old, 25 cents each; over three months old, $1.00 each; QUARTERLY INDEXES will be sent free to subscribers who apply for them. RECEIPT of renewal payment is shown in about two weeks by date on address label; date of expiration includes the months named on the label. CAUTION: If date is not properly extended after each payment, notify publishers promptly. Instructions for RENEWAL, DISCONTINUANCE, or CHANGE of ADDRESS should be sent two weeks before the date they MISCELLANEOUS: Current Poetry Personal Glimpses Investments and Finance The Spice of Life 32 37-56 60-62 63-65 . 66 are to go into effect. Both old and new addresses must always be given. Entered as second-class matter, March 24, 1890, at the Post-Office at Entered as second-class matter at the Post-Office Department, Ottawa, Canada. |