Thunderbird on Global Business StrategyJohn Wiley & Sons, 2000. gada 24. apr. - 384 lappuses THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political barriers to free trade over the past decade it becomes clear that your company's competitive future now depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders. The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U.S. News & World Report every year since 1995. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but also arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; the role of the Internet in global business; protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what it takes to survive and thrive in today's hypercompetitive global business environment. With campuses in Glendale, Arizona, Archamps, France, and Tokyo, Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT, is North America's leading graduate school for global business. The first institution to offer an international management degree, it has been training international business leaders since 1946. All the Best Thinking from the Leading Lights in Global Strategy In the twenty-first century, every business is a global business. That means that your competitive future depends on acquiring as complete a picture as possible of both the challenges posed by today's borderless business environment as well as the opportunities for increased profits it presents. Now this book gives it to you. Written by the world-renowned experts at Thunderbird, the American Graduate School of International Management, this is your one-stop guide to running a global business. Over the course of more than a dozen chapters, liberally illustrated with fascinating case studies, you'll be armed with the understanding and skills you need to: * Form and manage global alliances * Manage global business crises * Manage a global supply chain * Develop global IT strategies * Exploit international financial markets * Protect intellectual property |
Saturs
Responding to Global Crises Using the Change Cycle | 3 |
Transformational Management by Robert E Grosse | 33 |
Strategic Choice under Knowledge Competition | 46 |
Managing Global Strategic Alliances | 88 |
Comparative Corporate Governance | 110 |
Part II | 122 |
Global Product Development by Sundaresan Ram | 153 |
Global Supply Chain Management | 167 |
Global Financial Strategy for the TwentyFirst | 221 |
Part III | 227 |
The Limits | 279 |
Global Strategy for Developing CrossCultural | 308 |
This Is Not Your Fathers International Business | 328 |
Conclusions | 342 |
353 | |
Anticipating Legal Issues | 192 |
Citi izdevumi - Skatīt visu
Thunderbird on Global Business Strategy The Faculty of Thunderbird, The American Graduate School of International Management Priekšskatījums nav pieejams - 2000 |
Bieži izmantoti vārdi un frāzes
achieve activities alliance American Asian assets banks capital Change Cycle Citibank Community Trademark companies compete competitors corporate governance costs countries create crisis cross-cultural cultural customers debt decision economies effective efficiency employees Enterprise Resource Planning environment equity example exchange executives financial markets firm's firms focus foreign funds Germany global product development global supply chain hedging implementation industry innovation integration intellectual property international business Internet investment investors issues Japan Japanese joint venture Journal keiretsu knowledge competition major manufacturing ment mergers mergers and acquisitions Merrill Lynch Monsanto Motorola multinational NAFTA negotiation operations organization organizational overseas panies participants partners patent planning potential problems protection relationships responsiveness risk role shareholders Square strategy structure success suppliers supply chain management telecommuting tion tional trade trademark United value chain WIPO
Atsauces uz šo grāmatu
Advanced Topics in Global Information Management, Volume 1 Tan, Felix B. Ierobežota priekšskatīšana - 2001 |