14. What would be the biggest advantage to your organization of this 10-year planned changeover?

(Table 94)

15. And what would be the biggest disadvantages?

(Table 95)

16. Would this 10-year planned metric changeover have any effect
on your competitive position with your chief U.S.
competitors?

(Table 96)

17. Keeping in mind the eight program characteristics, do you think that a national 10-year planned changeover would influence your annual dollar sales?

*18.

(Table 98)

IF NO TO Q. 18, SKIP TO Q. 18.

17a.

What do you think the percent change in your annual U.S.
dollar sales might be?

(Table 99)

(BE SURE THAT THE RESPONDENT INDICATES THE DIRECTION
OF CHANGE; i.e., POSITIVE OR NEGATIVE.)

17b. How about the percent change in your annual dollar
export sales?

(Table 100)

Let's talk about costs now. Do you think a nationally planned (Table 101)
10-year changeover would have any effect on your annual dollar
costs?

18a. Could you estimate the percent change in terms of your
annual costs?

18b. About how long would you expect this change in costs
to affect your operation?

18c. Which of the following would you estimate to be the
most important factor in your (increase) (decrease)
in costs?

(READ CHOICES TO RESPONDENT.)

LABOR

EQUIPMENT

COMPONENTS

INVENTORY

OTHER (ASK FOR EXPLANATION)

DON'T KNOW

*19. Would such a changeover affect your selling price?

(Table 102)

(Table 103)

(Table 104)

(Table 105)

(IF RESPONDENT ASKS OR EXPRESSES CONFUSION, EXPLAIN:

What we need to know here are changes in the actual costs
to your customers, not simple changes in cost because

an article is sold in larger or smaller units.)

IF YES TO Q. 19:

19a.

About what percent increase or decrease in unit price (Table 106) might you expect?

*20.

Would any of your employees have to be retrained if the United
States were to go metric?

21.

22.

23.

(Table 107)

(Table 108)

What do you think it might cost your company on the average (Table 109)
to retrain an employee?

How does this compare with the costs for originally
training an employee?

(TRY TO OBTAIN APPROXIMATE COSTS FOR
ORIGINAL TRAINING.)

IF THE ANSWERS TO Q. 22 & 23 ARE OF EQUAL SIZE:

(Tables 110 and 111)

(Table 112)

We need to know the answers to the next two questions, so that we may get the most up-to-date information about the size of your organization. This information will be kept completely confidential.

*24. How many persons are employed in your organization on the

(Table 113)

*25. What were your approximate gross sales or gross dollar volume for the 1969 business year?

$

(IF RESPONDENT HESITATES, READ THE EXAMPLES OF DOLLAR RANGES
LISTED BELOW WHICH YOU FEEL ARE NEAR TO HIS ACTUAL DOLLAR
RANGE.)

(Table 114)