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action activities actual advertising amendment appearance applied argument association audience authority balance basis broadcast cable pay-TV candidate Citizens claim Comm commercial speech Commission communication concerning considered constitutional consumer Corp D.C. Cir decision Defendant denied determine developed diversity doctrine economic effect existing expression fact fairness Federal format freedom granted hearing held important included individual interest involved issue Justice licensee limited listeners major material means ment newspaper operation opinion person Plaintiff political practices present problem profit prohibited proposed protection published question radio reasonable receive recognized regulation Report result right to know ruled similar standard statement station statute Supp supra note Supreme Court television theory tion trial United violation York