TABLE 7

PERCENTAGE OF SAMPLE DISPLAYING VARIOUS ASPECTS OF
COPYRIGHT RESPECT.

More than 50 percent of the organizations have a duplication policy that is
"very clean" regarding copyright respect, i.e., they never or almost never make
back-up or archival copies. Fewer organizations (31.3 percent) have attitudes
so very respectful of copyrights. Only 7.1 percent of the organizations have
actual "very clean" practices (for example, they always or almost always
adhere to copyright laws in all four the specific situations mentioned on the
questionnaire). Only 3.0 percent of the organizations have a "very clean"
duplication policy, practice, and attitude.

Attitudes and Practices Concerning Pre-Recorded

Copyright, 1987,

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Figure 6, Copyright Adherence.

Copyright, 1987,
by Lakewood Research

Attitudes and Practices Concerning Pre-Recorded
Videocassettes and Current Copyright Law

14

All Respondents............... 7.5% 11.1% 24.7% 20.8% 35.8% 100.0%

3.66

Nearly half, 43.3 percent, of the organizations using pre-recorded
videocassettes normally make a back-up or archival copy of each
videocassette they buy at least some of the time.

Copyright violators are much more likely to have a organization policy to
always or almost always make back-ups or archives of cassettes than are non-
violating organizations. Fully 79.8 percent of the violating organizations have
policies calling for back-ups at least sometimes, while only 24.2 percent of the
non-violating organizations have a policy calling for back-ups at least
sometimes.

Copyright, 1987,

Each cell in this table represents the mean of a 1 to 5 scale, where 1 stood for
"Always", 2 for "Almost Always", 3 for "Sometimes", 4 for "Almost Never", and
5 for "Never". Therefore, the lower the mean, the more likely the practice. The
breakdowns of the actual responses are reported on the four tables that follow.

Analysis

Of the four alternative practices given as ways to deal with the growing need for multiple copies, the most likely way organizations respond is to purchase more copies from vendors (59.6 percent do it at least sometimes), followed by obtaining a license to make more copies (48.4 percent), making additional copies without a license (34.7 percent), and transmitting to multiple locations where copies are made (1.9 percent).

Those that tend to violate copyright laws in one manner tend to do so in other ways also. Copyright violators are more likely than non-violators to not purchase additional needed copies from vendors, to not obtain a license to make additional needed copies, and to make needed additional copies without a license. Although violators are slightly more likely to transmit programs to other locations for copying, both violators and non-violators rarely do so.

Copyright, 1987,

by Lakewood Research

Attitudes and Practices Concerning Pre-Recorded
Videocassettes and Current Copyright Law

16

Attitudes and Practices Concerning Pre-Recorded

Copyright, 1987,