Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
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1.3. rezultāts no 71.
19. lappuse
We were trying to inch our way into leadership . " I was tough . But there's a big difference between tough- minded and a tough son of a bitch . Maybe I was that but that isn't what I tried to be . I may not be everybody's idea of a ...
We were trying to inch our way into leadership . " I was tough . But there's a big difference between tough- minded and a tough son of a bitch . Maybe I was that but that isn't what I tried to be . I may not be everybody's idea of a ...
46. lappuse
When you show a Pepsi Generation campaign , you're trying to reach their emotions and touch their hearts . In a Pepsi Challenge , we tried to lure them into our campaign , to pull them across the line between where a commercial ends and ...
When you show a Pepsi Generation campaign , you're trying to reach their emotions and touch their hearts . In a Pepsi Challenge , we tried to lure them into our campaign , to pull them across the line between where a commercial ends and ...
128. lappuse
Why were we trying to sell three solutions in the Apple III , Lisa , and Macintosh units for the business market ? I tried to direct the discussion around these and other issues placed on the agenda , but it was to no avail .
Why were we trying to sell three solutions in the Apple III , Lisa , and Macintosh units for the business market ? I tried to direct the discussion around these and other issues placed on the agenda , but it was to no avail .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |