Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
No grāmatas satura
1.–3. rezultāts no 93.
87. lappuse
... thought , " I'm trying to maintain a low profile and I'm walking through New York with a celebrity . " " How are you feeling about things ? " he asked . " I'm really excited about what you guys are doing , ” I said . “ I think you are ...
... thought , " I'm trying to maintain a low profile and I'm walking through New York with a celebrity . " " How are you feeling about things ? " he asked . " I'm really excited about what you guys are doing , ” I said . “ I think you are ...
207. lappuse
... thought they were in the railroad business and IBM thought they were in the computer business , but both were really in the commu- nications business . " Steve believed that Xerox's electrostatic copier machines even- tually would be ...
... thought they were in the railroad business and IBM thought they were in the computer business , but both were really in the commu- nications business . " Steve believed that Xerox's electrostatic copier machines even- tually would be ...
382. lappuse
... thought to withhold my enthusiasm . The commercial hadn't been shown to any focus groups nor to Apple employees on an informal basis . I believed it would be a good idea for B.B.D.O. to work a little harder to show it , to gain the ...
... thought to withhold my enthusiasm . The commercial hadn't been shown to any focus groups nor to Apple employees on an informal basis . I believed it would be a good idea for B.B.D.O. to work a little harder to show it , to gain the ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
11 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox