Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
No grāmatas satura
1.3. rezultāts no 49.
44. lappuse
The first commercial showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were ... He went racing off to Millie , and we went showing that commercial over and over again in Texas .
The first commercial showed an old Southerner sipping two colas , one labeled L , the other M. When he was all done , the masks were ... He went racing off to Millie , and we went showing that commercial over and over again in Texas .
73. lappuse
This time , Steve showed up at my home in Greenwich on a Sunday afternoon . He looked more like a kid than a chairman of a company when he stepped out of a stretch limo in blue jeans , a leather jacket , and a pair of gray running shoes ...
This time , Steve showed up at my home in Greenwich on a Sunday afternoon . He looked more like a kid than a chairman of a company when he stepped out of a stretch limo in blue jeans , a leather jacket , and a pair of gray running shoes ...
212. lappuse
One ad showed a businessman working on an IBM com- puter as the words " Syntax Error " came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using ...
One ad showed a businessman working on an IBM com- puter as the words " Syntax Error " came on the screen . The person would get so frustrated that he'd grab his IBM unit and smash it against the wall . Another one showed people using ...
Lietotāju komentāri - Rakstīt atsauksmi
Atsauksmes netiek pārbaudītas, taču Google meklē viltus saturu un noņem to, ja tāds tiek identificēts.
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
11 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked