Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
No grāmatas satura
1.3. rezultāts no 62.
107. lappuse
Markkula had by now come back with a revised offer that was acceptable to me . The deal included $ 1 million in annual pay , 50 percent salary , 50 percent bonus , $ 1 million up front to come to Apple , and $ 1 million in severance ...
Markkula had by now come back with a revised offer that was acceptable to me . The deal included $ 1 million in annual pay , 50 percent salary , 50 percent bonus , $ 1 million up front to come to Apple , and $ 1 million in severance ...
194. lappuse
We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing effort in the company's history . It included 10 million copy inserts in business and computer maga- zines and twice - nightly ...
We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing effort in the company's history . It included 10 million copy inserts in business and computer maga- zines and twice - nightly ...
228. lappuse
We could pull it off because our profit for the quarter ended December 28 leaped nearly eightfold , to a record $ 46.1 million , while our sales more than doubled to a record $ 698.3 million . Most people at Apple were ecstatic .
We could pull it off because our profit for the quarter ended December 28 leaped nearly eightfold , to a record $ 46.1 million , while our sales more than doubled to a record $ 698.3 million . Most people at Apple were ecstatic .
Lietotāju komentāri - Rakstīt atsauksmi
Atsauksmes netiek pārbaudītas, taču Google meklē viltus saturu un noņem to, ja tāds tiek identificēts.
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
11 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |