1.3. rezultāts no 62.
The decision stirred a major controversy within our bottler ranks . Many thought we were becoming too obsessed with compe- tition ; they feared a direct attack on Coke would spark price wars in their markets .
Consumer marketing requires bold , major investments - not just throwing money into the market but investing capital to create capital . We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing ...
Xerox's major ap- peal was its massive sales and service organization which , I thought , could provide us a major jump on the market to sell our soon - to - be- announced " Macintosh Office " products into large corporations .
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