Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
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1.3. rezultāts no 62.
47. lappuse
The decision stirred a major controversy within our bottler ranks . Many thought we were becoming too obsessed with compe- tition ; they feared a direct attack on Coke would spark price wars in their markets .
The decision stirred a major controversy within our bottler ranks . Many thought we were becoming too obsessed with compe- tition ; they feared a direct attack on Coke would spark price wars in their markets .
194. lappuse
Consumer marketing requires bold , major investments - not just throwing money into the market but investing capital to create capital . We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing ...
Consumer marketing requires bold , major investments - not just throwing money into the market but investing capital to create capital . We spent $ 15 million to introduce the Macintosh , a sum that added up to the largest marketing ...
206. lappuse
Xerox's major ap- peal was its massive sales and service organization which , I thought , could provide us a major jump on the market to sell our soon - to - be- announced " Macintosh Office " products into large corporations .
Xerox's major ap- peal was its massive sales and service organization which , I thought , could provide us a major jump on the market to sell our soon - to - be- announced " Macintosh Office " products into large corporations .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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The Third Wave | 92 |
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |