Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
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70. lappuse
When we created the Pepsi Generation , we were selling to teenagers , I said . ... I explained how the Pepsi Challenge brought together public relations , advertising , and marketing to create media events that brought us massive ...
When we created the Pepsi Generation , we were selling to teenagers , I said . ... I explained how the Pepsi Challenge brought together public relations , advertising , and marketing to create media events that brought us massive ...
162. lappuse
It's like what I've got to do is materialize it and bring it to life , harvest it just as Dr. Land said . " Steve lacked the engineering ability to create a product , but he instinctively knew what needed to be created to ...
It's like what I've got to do is materialize it and bring it to life , harvest it just as Dr. Land said . " Steve lacked the engineering ability to create a product , but he instinctively knew what needed to be created to ...
398. lappuse
Up to 80 percent of the world's oxygen is being created in these rain forests - they are the perfect ecosystem . ... Long term , however , we will not be able to sustain an affluent middle class unless we are able to create the ...
Up to 80 percent of the world's oxygen is being created in these rain forests - they are the perfect ecosystem . ... Long term , however , we will not be able to sustain an affluent middle class unless we are able to create the ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |