1.3. rezultāts no 40.
Instead of pulling back and asking what the consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it ...
In consumer products , you don't worry about the value of inventories because their value usually remains constant . At Pepsi , you produce soda the night before and ship it the next day . In the computer industry , that's not true .
Apple was sup- posed to become a wonderful consumer products company . That's why it hired a soft - drinks guy in the first place . By now , however , I knew this was a lunatic plan ; our race to realize it had been a death march .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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