Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
No grāmatas satura
1.–3. rezultāts no 40.
21. lappuse
... consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I ...
... consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I ...
249. lappuse
... consumer products , you don't worry about the value of inventories because their value usually remains constant . At Pepsi , you produce soda the night before and ship it the next day . In the computer industry , that's not true ...
... consumer products , you don't worry about the value of inventories because their value usually remains constant . At Pepsi , you produce soda the night before and ship it the next day . In the computer industry , that's not true ...
273. lappuse
... consumer product companies . We couldn't bend reality to all our dreams of changing the world . The world would also have to change us . Our perspective had been hopelessly wrong . High tech could not be designed and sold as a consumer ...
... consumer product companies . We couldn't bend reality to all our dreams of changing the world . The world would also have to change us . Our perspective had been hopelessly wrong . High tech could not be designed and sold as a consumer ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
11 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox