Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
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1.–3. rezultāts no 100.
28. lappuse
... Pepsi Generation , " captured the exuberance of youth splashing through ocean waves , flipping Frisbees through the air , and driving dune buggies on a sandy beach . The message was that Pepsi was an integral part of this enviable ...
... Pepsi Generation , " captured the exuberance of youth splashing through ocean waves , flipping Frisbees through the air , and driving dune buggies on a sandy beach . The message was that Pepsi was an integral part of this enviable ...
43. lappuse
Pepsi to Apple-- a Journey of Adventure, Ideas and the Future John Sculley, John A. Byrne. sumers overwhelmingly favored the taste of Pepsi over Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At ...
Pepsi to Apple-- a Journey of Adventure, Ideas and the Future John Sculley, John A. Byrne. sumers overwhelmingly favored the taste of Pepsi over Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At ...
51. lappuse
Pepsi to Apple-- a Journey of Adventure, Ideas and the Future John Sculley, John A. Byrne. of other weak and fragmented brands . Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke ...
Pepsi to Apple-- a Journey of Adventure, Ideas and the Future John Sculley, John A. Byrne. of other weak and fragmented brands . Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
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