Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
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1.3. rezultāts no 42.
48. lappuse
return for their commitment to the Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the ...
return for their commitment to the Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the ...
49. lappuse
We treated each Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve ...
We treated each Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve ...
51. lappuse
Nonetheless , the Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s ...
Nonetheless , the Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |