Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
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1.–3. rezultāts no 46.
48. lappuse
... Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the Challenge in his franchise . Our ...
... Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the Challenge in his franchise . Our ...
49. lappuse
... Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve its taste so ...
... Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve its taste so ...
51. lappuse
... Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s under new Coca ...
... Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s under new Coca ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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