Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
No grāmatas satura
1.–3. rezultāts no 82.
272. lappuse
... Apple . Steve led a small project team without profit - and - loss responsibility . He clearly wasn't Apple's only resident technologist . As an engineer , Mike wielded much influence over technology as well . Yet I kept handing Steve ...
... Apple . Steve led a small project team without profit - and - loss responsibility . He clearly wasn't Apple's only resident technologist . As an engineer , Mike wielded much influence over technology as well . Yet I kept handing Steve ...
348. lappuse
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
436. lappuse
... Apple Computer , Inc. ( cont . ) marketing by , 66 , 128 , 142 , 194–96 , 209 , 214 , 284-87 event marketing , 217–26 ... Apple's other product lines and , 128 AppleLink , 426 Apple Software , 391-92 Apple Talk , 165 , 204 , 208 , 227 ...
... Apple Computer , Inc. ( cont . ) marketing by , 66 , 128 , 142 , 194–96 , 209 , 214 , 284-87 event marketing , 217–26 ... Apple's other product lines and , 128 AppleLink , 426 Apple Software , 391-92 Apple Talk , 165 , 204 , 208 , 227 ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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