Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the FutureStoddart, 1989 - 450 lappuses |
No grāmatas satura
1.3. rezultāts no 81.
272. lappuse
... Apple . Steve led a small project team without profit - and - loss responsibility . He clearly wasn't Apple's only resident technologist . As an engineer , Mike wielded much influence over technology as well . Yet I kept handing Steve ...
... Apple . Steve led a small project team without profit - and - loss responsibility . He clearly wasn't Apple's only resident technologist . As an engineer , Mike wielded much influence over technology as well . Yet I kept handing Steve ...
348. lappuse
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
444. lappuse
... Apple Computer , 187 computers and , 65 Steve Jobs and , 87 Mangold , Chuck , 12 , 1718 , 2526 , 167 Apple ... Apple's original business plan as drafted by , 387-88 crisis at Apple and , 26975 current pursuits of , 428 history ...
... Apple Computer , 187 computers and , 65 Steve Jobs and , 87 Mangold , Chuck , 12 , 1718 , 2526 , 167 Apple ... Apple's original business plan as drafted by , 387-88 crisis at Apple and , 26975 current pursuits of , 428 history ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
11 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Bieži izmantoti vārdi un frāzes
advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day chief executive Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months needed never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things thought tion told trying turned users vision walked Xerox