Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
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1.3. rezultāts no 63.
30. lappuse
... more affluent , generation of Americans could aspire , a generation which , of course , drank Pepsi . ... as John Bergin and Phil Dusenberry who led the B.B.D.O. creative team put it , captured America's imagination .
... more affluent , generation of Americans could aspire , a generation which , of course , drank Pepsi . ... as John Bergin and Phil Dusenberry who led the B.B.D.O. creative team put it , captured America's imagination .
45. lappuse
It appealed to Americans ' natural instincts to root for the underdog . As a weak player in the Texas ... It was a war between the colas in which all of America could play and it was wildly successful . While we hadn't knocked Coke from ...
It appealed to Americans ' natural instincts to root for the underdog . As a weak player in the Texas ... It was a war between the colas in which all of America could play and it was wildly successful . While we hadn't knocked Coke from ...
137. lappuse
He didn't understand or respect corporate America . Kendall , on the other hand , badly wanted to belong to corporate America . The art and sculpture he brought to PepsiCo was in part an effort to gain that acceptance .
He didn't understand or respect corporate America . Kendall , on the other hand , badly wanted to belong to corporate America . The art and sculpture he brought to PepsiCo was in part an effort to gain that acceptance .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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able advertising allow already America Apple Apple's asked became become began believed better Bill building called Challenge Coke company's competition consumer corporate create creative decision didn't early event executive experience feel felt future give going hand head ideas important individual industry interested It's John Kendall knew less living look Macintosh major meeting Mike million mind months move needed never once operations organization Pepsi percent personal computer position possible president problems seemed sell share showed soft drinks staff Steve success talk tell things thought tion told trying turned understand users Valley walked
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple-- a Journey of Adventure, Ideas and the Future |
| Autori | John Sculley, John A. Byrne |
| Izdevējs | Stoddart, 1989 |
| ISBN | 0773752056, 9780773752054 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |