Global Business Alliances: Theory and PracticeBloomsbury Academic, 2002. gada 30. marts - 223 lappuses Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. |
Atsauces uz šo grāmatu
Globalization [2 Volumes]: Encyclopedia of Trade, Labor, and Politics Ashish Vaidya Priekšskatījums nav pieejams - 2006 |