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" health care planning" in the 197os now talk about "health care marketing." Everywhere one sees the growth of a kind of marketing mentality in health care. And, indeed, business school graduates are displacing graduates of public health schools, hospital... "
Health Care for Older Americans: Insuring Against Catastrophic Loss ... - 70. lappuse
autors: United States. Congress. Senate. Special Committee on Aging - 1987 - 160 lapas
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The Social Transformation of American Medicine: The Rise Of A Sovereign ...

Paul Starr - 1982 - 532 lapas
...profit-making medical care organizations. Those who talked about "health care planning" in the 197os now talk about "health care marketing." Everywhere...conglomerates will obviously be a powerful force. In one case — the renal dialysis clinics — the influence of one corporation prevented Congress...
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The Enabling State: Modern Welfare Capitalism in America

Neil Gilbert, Barbara Gilbert - 1989 - 236 lapas
...about 'health care planning' in the 1970s now talk about 'health care marketing,' " he observes, as "the 'health center' of one era is the 'profit center' of the next."42 In addition to changing the organizational culture of health care, the rise of corporate medicine...
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The Nurse Manager's Answer Book

Ruth I. Hansten - 1994 - 276 lapas
...following section. Everywhere one sees the growth of a kind of marketing mentality in health care.... The "health center" of one era is the "profit center" of the next. Oe ffOO The nurse recruiter makes a big deal out of "internal marketing." I'm not even sure what that...
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Medicine in Quotations: Views of Health and Disease Through the Ages

Edward J. Huth, T. J. Murray - 2006 - 597 lapas
...and volunteerism which softened the underlying acquisitive activity. The restraint exercised by these ideals now grows weaker, the health center of one era is the profit center of the next. The Social Transformation of American Medicine Paul Starr; 1982 2130 From a relatively weak, traditional...
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Money-Driven Medicine: The Real Reason Health Care Costs So Much

Maggie Mahar - 2009 - 484 lapas
...who talked about 'health care planning' in the 1 970s now talk about 'health care marketing.' . . . The 'health center' of one era is the 'profit center' of the next . . ." In a final chapter tided "The Coming of the Corporation," Starr expressed his concerns that...
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