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THE LITERARY DIGEST is published weekly by the Funk & Wagnalls Company, 354-360 Fourth Avenue, New York, and Salisbury Square, London, E. C. Entered as second-class matter, March 24, 1890, at the Post-office at New York, N. Y., under the act of March 3, 1879. Entered as second-class matter at the Post-office Department, Ottawa, Canada. STANDARD DICTIONARY superiority quickly becomes plain to the man or woman who investigates. The Best Child Ever Born is a problem. The brighter the child the greater your problem. Upon your wisdom depend his physical, his mental, and his moral development. The greatest of these is his moral development-the building of his characterfor this gives value to the others. And there is no way that you can better solve this problem than by the proper selection of his reading. Much that children read is positively injurious to their eager, plastic minds. Some books merely entertain in a wasteful way. But, some not only entertain but at the same time have those fine, constructive qualities which inspire high ideals and build strong, clean character. The Young Folks Library (A Beautiful Christmas Gift) is enthusiastically endorsed by the leading educators of the nation and by the fathers and mothers in over 75,000 homes, especially because of its interesting and distinctive plan of character building. An illustrious gathering of men and women, under the leadership of Thomas Bailey Aldrich, Henry Van Dyke and Hamilton Wright Mabie, who never forgot the child's point of view, nor overlooked his interests, have made this plan and library a rich treasure-house of childish delights and a boon to parents. And you will be pleased to learn that you can secure this library at a remarkably low price, on very easy terms. Send for Beautifully Illustrated Book-Free You and your child will be glad to receive FREE our beautiful book, with rich colored illustrations, telling all about this library and its distinctive plan and how you can secure it at a low price. PICTURE BOOK University Research Dept. F.F., Milwaukee, Wis. Please send me FREE your beautifully illustrated book and tell me how I can secure the Young Folks Library at your low price on easy terms. Name Address'.. 1918 The Secret of Being a "H How I Learned It in One Evening AVE you heard the news about This question quickly brought me to the little group which had gathered in the center of the, office. Jordan and I had started with the Great Eastern Machinery Co., within a month of each other, four years ago. A year ago, Jordan was taken into the accounting division and I was sent out as salesman. Neither of us was blessed with an unusual amount of brilliancy, but we got by" in our new jobs well enough to hold them. 66 Imagine my amazement, then, when I heard: "Jordan's just been made Treasurer of the Company!" But I could hardly believe my ears. there was the Notice to Employees' on the bulletin board, telling about Jordan's good fortune. Now I knew that Jordan was a capable fellow, quiet, and unassuming, but I never would have picked him for any such sudden rise. I knew, too, that the Treasurer of the Great Eastern had to be a big man, and I wondered how in the world Jordan landed the place. The first chance I got, I walked into Jordan's new office and after congratulating him warmly, I asked him to let me "in" on the details of how he jumped ahead so quickly. His story is so intensely interesting that I am going to repeat it as closely as I remember. FREDERICK HOUK LAW As educator, lecturer, executive, traveler and author few men are so well equipped by experience and training as Dr. Law to teach the art of effective speaking. His 'Mastery of Speech" is the fruit of 20 years active lecturing and instruction in Eastern schools and colleges preceded by an education at Oxford Academy, Amherst College, Columbia University, The Teachers College Brown University, and New York University. He holds the degrees of A.B., A.M. and Ph.D. Dr, Law is the author of two novels, two books of poetry, and editor of six school textbooks. At present he is lecturer in English in New York University, Lecturer in Pedagogy in the Extension Work of the College of the City of New York, Head of the Dept. of English in the Stuyvesant H. S. and writer of the Weekly Lesson Plans for The Independent. "I'll tell you just how it happened, George, because you may pick up a pointer or two that will help you. "You remember how scared I used to be whenever I had to talk to the chief? You remember how you used to tell me that every time I opened my mouth I put my foot into it, mean- You when Ralph Sinton By GEORGE RAYMOND asked to present him with the loving "The first thing I did was to buy a number "A few weeks later, just as I was about to give up hope of ever learning how to talk interestingly, I read an announcement stating that Dr. Frederick Houk Law of New York University had just completed a new course in business talking and public speaking entitled 'Mastery of Speech.' The course was offered on approval without money in advance, so since I had nothing whatever to lose by examining the lessons, I sent for them and in a few days they arrived. I glanced through the entire eight lessons, reading the headings and a few paragraphs here and there, and in about an hour the whole secret of effective speaking was opened to me. "For example, I learned why I had always lacked confidence, why talking had always seemed something to be dreaded whereas it is really the simplest thing in the world to 'get up and talk.' I learned how to secure complete attention to what I was saying and how to make everything I said interesting, forceful and convincing. I learned the art of listening, the value of silence, and the power of brevity. Instead of being funny at the wrong time, I learned how and when to use humor with telling effect. "But perhaps the most wonderful thing about the lessons were the actual examples of what things to say and when to say them to meet every condition. I found that there was a knack in making oral reports to my superiors. I found that there was a right way and a wrong way to present complaints, to give estimates, and to issue orders. "I picked up some wonderful pointers about how to give my opinions, about how to answer. complaints, about how to ask the bank for a loan, about how to ask for extensions. Another thing that struck me forcibly was that, instead of antagonizing people when I didn't agree with them, I learned how to bring them around to my way of thinking in the most pleasant sort of way. Then, of course, along with those lessons there were chapters on speaking before large audiences, how to find material for talking and speaking, how to talk to friends, how to talk to servants, and how to talk to children. "Why, I got the secret the very first evening and it was only a short time before I was able to apply all of the principles and found that my words were beginning to have an almost magical effect upon everybody to whom I spoke. It seemed that I got things done instantly, where formerly, as you know, what I said 'went in one ear and out the other.' I began to acquire an executive ability that surprised me. I smoothed out difficulties like a true diplomat. In my talks with the chief I spoke clearly, simply, convincingly. Then came my first promotion since I entered the accounting department. I was given the job of answering complaints, and I made good. From that I was given the job of making collections. When Mr. Buckley joined the. Officers' Training Camp, I was made Treasurer. Between you and me, George, my salary is now $7500 a year and I expect it will be more from the first of the year. "And I want to tell you sincerely, that I attribute my success solely to the fact that I learned how to talk to people." When Jordan finished, I asked him for the address of the publishers of Dr. Law's Course and he gave it to me. I sent for it and found it to be exactly as he had stated. After studying the eight simple lessons I began to sell to people who had previously refused to listen to me at all. After four months of record breaking sales during the dullest season of the year, I received a wire from the chief asking me to return to the home office. We had quite a long talk in which I explained how I was able to break sales records-and I was appointed Sales Manager at almost twice my former salary. I know that there was nothing in me that had changed except that I had acquired the ability to talk where formerly I simply used "words without reason." I can never thank Jordan enough for telling me about Dr. Law's Course in Business Talking and Public Speaking. Jordan and I are both spending all our spare time making public speeches on war subjects and Jordan is being talked about now as Mayor of our little Town. So confident is the Independent Corporation, publishers of "Mastery of Speech," Dr. Law's Course in Business Talking and Public Speak ing, that once you have an opportunity to see in your own home how you can, in one hour, learn the secret of speaking and how you can apply the principles of effective speech under all conditions, that they are willing to send you the Course on free examination. Don't send any money. Merely mail the coupon or write a letter and the complete Course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you receive it and you will owe nothing. On the other hand, if you are as pleased as are the thousands of other men and women who have used the Course, send only $5 in full payment. You take no risk and you have everything to gain, so mail the coupon now before this remarkable offer is withdrawn. FREE EXAMINATION COUPON Independent Corporation Division of Business Education, Dept. 2311, 119 West 40th Street, New York Name... Address.... ...L.D. 11-23-18 |