The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Pirmais vāks
Penguin, 2007 - 252 lappuses
Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement?one at a time?and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:
  • Management: Teach your people how to work smarter, not harder
  • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
  • Sales: Perfect every sales interaction by working on sales, not just in sales
The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!
 

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LibraryThing Review

Lietotāja recenzija  - bbbart - LibraryThing

Okay, it's another American book on business and this one is perhaps even more `American' than all the others. Everything is repeated, data is served in very small chunks, the author is shamelessly ... Lasīt pilnu pārskatu

LibraryThing Review

Lietotāja recenzija  - GShuk - LibraryThing

This book gives a great explanation of educational marketing using his stadium pitch analogy. He shows how to attract more of those in your target market that are not interested now but may be in the ... Lasīt pilnu pārskatu

Saturs

Executing Effective Meetings
38
Becoming a Brilliant Strategist
58
The High Art of Getting the Best Buyers
102
The Seven Musts of Marketing
117
The Eyes Have It
154
The NittyGritty of Getting the Best Buyers
171
Sales Skills
192
Followup and Client Bonding Skills
209
All Systems Go
226
Notes
246
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Par autoru (2007)

Chet Holmes is an acclaimed corporate trainer, strategic consultant, motivational expert, and lecturer. His nearly one thousand clients have included major companies like Pacific Bell, Morgan Stanley, American Express, GNC, Wells Fargo, Estée Lauder, Merrill Lynch, and W. R. Grace, as well as small businesses of every kind. Holmes has also designed hundreds of advertising campaigns and sales systems for many industries.

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